ARTICLE
Igniting the fire: Georgie’s first steps in the world of PR
Creating opportunities and pathways to careers within our industry is a core part of what we do. Whether that’s through developing our team of Pearls or providing work experience for those who are keen to start their PR and comms careers.
This August we’ve been showing the ropes to our intern, Georgie, and getting her involved in all things Pearl Comms – including the daily ins and outs of client work to participating in meetings and selling in the next big story.
Georgie slotted right into the team and has worked with all of our experts as we introduced her to t everything PR and comms that we do. From content writing, liaising with the media, social media and design/creative work, she was also brought up to speed on how to leverage the news agenda to get great client results. We even celebrated her 21st birthday!
Georgie’s top takeaways
The breadth of services that PR and comms agencies offer – they can do practically everything! Content to design, digital strategies to implement? You name it, Pearl Comms can help.
Depending on your audience, you will approach how you communicate differently, including language and platform.
Office jobs are fun. Meeting and collaborating with people in person makes the days enjoyable.
The internship in her own words…
“When I started, the world of PR felt like a foreign language, with acronyms to decipher and new software to learn. But with guidance from the team, I quickly got the hang of it.
“The team helped me get involved with all the different stages of the comms process, equipping me with skills I will carry into my career after university.
“I’ve felt so welcomed and my knowledge of PR has grown beyond my expectations. I am very thankful for the month I spent at Pearl Comms; for the friends I’ve made and everything I’ve learned!”
Want to learn more about a career in PR? Get in touch with our team to find out what intern opportunities are available.
RELATED ARTICLES
Creating credibility through thought leadership
‘Thought leader’ is one of those phrases that is in danger of being dismissed as corporate jargon. Tarred by puff pieces and self-aggrandising LinkedIn posts, many often declare themselves thought leaders whilst offering little in the way of value.
“So, what do you actually do?” A deep dive into the different marketing disciplines
To the untrained eye, advertising, public relations (PR), marketing and branding could seem like one and the same. But while these different disciplines do have elements of crossover and the digital age introduces new tactics that blur the lines.
Research can be good for you
As PR people, we like nothing better than a nice, juicy statistic to start the day, especially when consuming the latest news stories on our channel of choice. This could be one of the reasons why businesses often choose to use external audience research to gain a closer understanding of their customers and to elevate their brand.
Starting out in PR: our newest account executive on how to land your first PR job
PR is a competitive, fast-paced industry to work in, and the job market is just the same. So, how do you break into the industry? Our newest account executive, Izzy, has done just that, so grab a cuppa and read on for some top tips on how to stand out from the crowd when starting out in PR…
Let’s talk about the Autumn Budget…
The Autumn Budget is a staple of the PR calendar. Twice a year we wait eagerly for the first glimpse of the chancellor holding the famous red box, knowing that a flurry of comments is soon to follow. With a new government in power, this budget will be under more scrutiny than ever, with the whole nation looking to share their opinions as the crucial details are released.
Getting the community on side
It’s not uncommon for there to be some friction from community groups when it comes to property or construction works happening near to where they live.
Pearl Comms’ Summer round up
We love to get out and about and have taken our charity work very seriously over the last few months. When we’re able to combine our day job with our charitable work, it’s even better!
The art of the consumer case study
Journalists never struggle to get their hands on content from brands, with some receiving over 500 pitches every single day in their inboxes. But where interview requests, pitches for features and press releases are common, great case studies are often few and far between.
Communicating sustainability and avoiding buzzword bingo
At a recent event from the Greater Birmingham Chamber of Commerce, sustainability was the topic of the day. Held in Lichfield, the latest event in the Chamber’s Sustainable Business Series focused on Green Infrastructure Solutions and featured talks from M6toll, Birmingham City University and Auditel, all discussing their own approaches to sustainability.
Hiking for a great cause: highlights from the 15th annual Prologis 100
This month, we laced up our walking boots and took part in the 15th annual Prologis 100 to support three fantastic charities.
Looking for more?
Sign up to our “Pearls of Wisdom” newsletter here.
