Journalists never struggle to get their hands on content from brands, with some receiving over 500 pitches every single day in their inboxes. But where interview requests, pitches for features and press releases are common, great case studies are often few and far between.

Journalists never struggle to get their hands on content from brands, with some receiving over 500 pitches every single day in their inboxes. But where interview requests, pitches for features and press releases are common, great case studies are often few and far between.

At a recent event from the Greater Birmingham Chamber of Commerce, sustainability was the topic of the day. Held in Lichfield, the latest event in the Chamber’s Sustainable Business Series focused on Green Infrastructure Solutions and featured talks from M6toll, Birmingham City University and Auditel, all discussing their own approaches to sustainability.

This month, we laced up our walking boots and took part in the 15th annual Prologis 100 to support three fantastic charities.

Not so long ago, what we wore, ate and did as a society was often influenced by trashy magazines and gossip websites. Perez Hilton, anyone? These original trend setters paved the way for the social media influencer phenomenon, which quickly infiltrated every area of life and business.

Creating opportunities and pathways to careers within our industry is a core part of what we do. Whether that’s through developing our team of Pearls or providing work experience for those who are keen to start their PR and comms careers.

Diversity of thought is crucial to a functioning society – and for business leaders or industry experts, that can sometimes mean commenting on controversial topics.

Alia Al-Doori, Managing Director at Pearl Comms discusses how to have your say and what comms considerations are needed under the new government.

With a new government firmly in place, major policy announcements and updates are starting to come thick and fast. Understandably, businesses of all shapes and sizes want to have their piece of the action and get included in news reporting, however, with competition so fierce, reacting to breaking news takes, planning, speed and precision.

The 24-hour news cycle means that stories are developing all the time, and deciding when to comment can be difficult. Go too early and your predictions might come back to bite you. Go too late? Well... no one will care.