Professional service firms are facing a complex blend of macroeconomic, regulatory and resourcing challenges, and all of them need attention right away. Having a media and content strategy that set accountancy firm, Menzies LLP, apart from its competitors was key to supporting its employer brand and positioning it as a thought leaders in its field.  

Taking advantage of political moments, such as the Government changes or announcements including General Elections, fiscal updates (Spring Statement and Autumn Budget), formed one part of our media strategy. It allowed the firm to really showcase just how much it had its finger on the pulse of the issues that really mattered to its target market.  

We supported Menzies LLP to do exactly that, by executing perfectly timed commentary to national, sector and broadcast media.  

Making the most of the Spring Budget: 

It’s a time of excitement for tax experts; a time when the media actually need them. Working with the corporate and private client tax teams at top-20 firm, Menzies LLP, we  used our  tried and tested three-step process to optimise media results and amplify the firm’s tax advisory messages before, during and after the new wave of Government announcements.