“Brighter Thinking” encapsulates everything that mid-tier accountancy firm, Menzies LLP stands for. Its passion for supporting business owners and guiding them to make the right decisions at the right time sets it firmly apart from its peers. Pearl Comms was tasked with communicating its new “Brighter Thinking” brand to the business community and beyond.

Working with the in-house marketing team, our campaign focused on content development – for the media and the firm’s digital platforms. We profiled individual experts, showcasing their knowledge and sector understanding through thought leadership, reactive news commentary and digital assets aimed at the audiences that matter most.

Our creative approach to content development helped to differentiate the firm and position it as bright and innovative. Our experience of the professional services sector also meant we knew how to make the content generation process as hassle-free as possible.

The Pearl Comms team built strong relationships across the business, becoming trusted external colleagues known for our comprehensive sector knowledge and continuous results – helping Menzies to reach the audiences that mattered most.