We work closely with the QUAD team to focus on what makes the business and its brand special. We honed in on the differentiators that made it stand out in the market and amplified this through the website, social media, sales collateral and events.

QUAD’s communications plan comprises measurable communications objectives, brand message consistency, target audience personas and content themes, all designed to increase brand awareness and audience engagement. Monthly calendars of social media posts together with targeted curation ensure that prospects can feel the consistency of QUAD being a challenger brand which has raised its website’s domain authority and engagement on its social channels.

To ensure this consistency, Pearl Comms produced an entirely new set of brand guidelines for QUAD, the success of which has been demonstrated in the 140% increase in social media followers and 3,000 page views within the last year.