We have created a series of whitepapers for Menzies to share industry expertise and promote their people and brand amongst their peers. With expert coordination, interviewing and technical writing skills required, Pearl Comms produced eight stand-out whitepapers for Menzies. Topics have included how to best plan for a sale, how valuations can support business growth and how the hospitality and leisure sector can seek to retain skilled staff.

By collaborating with leading industry partners and undertaking a rigorous reviewing process, we enabled content that was both insightful and relevant to its target audience.

The white papers have been published on Menzies website, supported by expert thought leadership and shared across social media, driving a steady increase of traffic to the website and allowing the authors to connect with fellow industry experts and offer advice. The whitepapers have generated useful conversations whilst simultaneously driving business engagement for the firm.