When used effectively, social media can have a positive impact on brand awareness, product sales, and online reach. However, improper use can spread the wrong message far and wide within a matter of seconds.

But what constitutes as ‘proper’ use of social media, and how do we know if we are making the most of what these platforms can offer? Never fear, our guide on social media dos and don’ts is here…

1. DO understand your audience

The golden rule for all social media users is to know who you are posting to. If you know exactly who is seeing your posts, and why, you will be more successful in creating well-planned, meaningful, and engaging content for your audience.

2. DON’T forget your brand identity

Your social content is a direct reflection of your brand’s personality and identity, so it is crucial that this is maintained across all posts and platforms. Outline a handful of key personality traits that represent your brand, and make sure they are conveyed throughout your posts.

3. DO tailor your content to each platform

For the most effective communication, it’s important to utilise all the platforms available. However, that doesn’t mean a simple copy and paste from LinkedIn to Instagram! Each platform has its own set of users, and its own purpose. Highlight the reason you’re posting on the different platforms and tailor your posts to suit. The changes may only be subtle, but they are important!

4. DON’T overdo it on the emojis

Emojis have become commonplace on social media, evolving into a language all their own. Using them in the right way can boost engagement, and connect with certain demographics in an effective way, but using them in the wrong way can make your posts feel dated or overly ‘try-hard’. We recommend using one or two (max!) and making sure that the emojis you choose are relevant to the copy.

5. DO engage with your audience

Social media is all about one thing… being social. To get the most out of your posts and platforms, be sure to engage with your audience and show off the brand personality you’ve worked so hard to create. Even a simple like or share can make your audience feel heard.

6. DON’T forget to quality check

This might sound like an obvious one, but this is one step you can’t afford to miss. Before posting any form of content online, have your posts and copy thoroughly checked by another person for any grammatical errors, or insensitivities, that you may have overlooked. As we all know, once you share something on social media, there’s no going back.

We could go on, but it’s best to keep it short and sweet. Want to know more about how we can help to boost your social media strategy? Get in touch with us here!