Love Finance is a fast-moving financial services provider which offer quick and straightforward finance as an alternative to your high street bank. Ranked among the top 15 fastest growing finance companies, they are here to break taboos around business loans and shake things up. That’s why when it came to showcasing their success, we knew we had to think big, bold and out of the box. 

Determined to share success stories of exciting businesses which are using their services for growth and expansion, the series’, ‘Love Stories’, was born and our work began. The campaign aimed to inspire small businesses across the country to choose Love Finance as their financial services provider through compelling storytelling.   

We hit the ground running and started to identify the most interesting stories to tell. After researching and contacting a list of over 300 businesses to find the perfect first subject, we narrowed it down to London Sneaker School, a factory workshop that teaches people how to make sneakers. This cool, independent small business aligned perfectly with Love Finance’s brand.  

Working with a business that brimmed with potential meant our challenge was capturing that on film. We knew investing our time in talking with the owner, getting the details of the content right and visiting the location to scope out spaces for the shoot would be vital to deliver an outstanding video case study.  

The details also provided the basis for the written accompaniment, which was published on the website and tells the story in more depth. In order to tell the truth of the story, we interviewed him to hear about his love for sneakers, how he learnt how to code, his biggest achievements and aspirations for the future. 

We set about masterminding the creative which included script writing, story boarding and scene setting. Crucial to this project was ensuring that all content remained true to the business’ story while also aligning with Love Finance’s newly re-vamped brand identity.  

Love Finance wanted to reach new creative limits with this project and our planning, organising, shooting and directing of the photography and videography on set and post-production, prioritised capturing authenticity and excitement, while showcasing both businesses as fun and bold.  

We planned a personal interview style video with the camera following the owner around his vibrant, Hackney-based studio as it was the perfect way for the owner to tell his story. The space was small, but its potential was huge.  

Focusing on bringing the Love Finance brand to life and capturing the essence of the business story, we chose ambient lighting to enhance the space, and considered object placement and clever use of indoor and outdoor space which would make the most out of the location, a low-lit basement studio in North-East London.   

To ensure material could be used across all marketing platforms in future, film was shot in 4K and in a variety of formats. This would ensure the longevity of the content, key to allowing our clients to scale up and use this content for Out Of Home (OOH) advertising in the future.  

To shake off any nerves our team ensured the key speaker was well-prepared and comfortable with the filming schedule and talking points. Key messaging was woven into the owner’s skeleton scripts to ensure our client’s offering and impact were communicated on shoot day. If the speech didn’t feel natural, we adapted the script in the moment to craft content that felt authentic and credible to the case study while still conveying the key messages.  

We were able to turn the project around quickly, completing it in just two weeks and now takes pride of place on Love Finance’s website and social media. This video case study was the powerful, innovative beginning the series needed.