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MENZIES LLP – Technical Content Development

MENZIES

ASK A
CREDIT MANAGER

Amidst an ongoing comms programme bursting with thought leadership, reactive comment and more, we teamed up with Menzies LLP to deliver a monthly newsletter aimed at credit managers to boost engagement in the industry.

Each issue we interviewed a credit management specialist for the popular ‘Ask a credit manager’ column, to discuss the ins and outs of the industry, as well as their personal career journey.

These experts came from a variety of businesses known to Menzies, requiring expert relationship handling and clear competency across a wide range of briefs. With interviews scheduled across businesses, clear communication and strong organisation skills ensured the project progressed smoothly, meeting its monthly delivery targets.

With a mix of specialist articles and industry information, the newsletter has been a hit – making its intended audience sit up and listen, and positioning Menzies as experts in their field.

CONTENT PRODUCTIONTECHNICAL COPYWRITING

THE RESULTS

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COVERAGE: PRODUCTION OF QUARTERLY NEWSLETTER TO INTERNAL TEAMS ACROSS THE BUSINESS

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EXTERNAL EXPERT FEATURED PER ISSUE

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ANNUAL ROUNDTABLE

I have worked with many PR agencies over my 20-year career and often found it difficult to demonstrate return but Pearl make my job easy. They are great at building relationships with our teams and really take the time getting to know our business. One of the big differentiators for me is their proactive approach to content – not only do they come to us with content ideas but they work directly with our experts to produce content that takes the workload off our chargeable teams! Pearl Comms are an absolute pleasure to work with, always on top of projects and keep us informed every step of the way. Thank you for making me look good and keep up the excellent work!

Nicky PurnellMarketing & Business Development Director, Menzies LLP

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