Premier Modular wanted to increase their online footprint and build brand credibility – to promote their values and services and reach a wider audience with their innovative modular products.

Working in partnership with the marketing team, we defined the right social channels for Premier Modular and created a strategy to ensure they were consistent with the brand and website; allowing all parts to work in unison as a credible whole.

Each month, a schedule of posts is prepared for X, Facebook, Instagram and LinkedIn. Each post is tailored to the platform – in content, tone, format – and comprises hash tags, memes and appropriate emojis. A weekly audit ensures all engagement is appropriately responded to: for example, sales leads and employer brand (recruitment) enquiries.

This strategy has led to 700,000 organic post impressions and a 10% increase in social media followers.