At a strategic level, our work is designed to ensure that Prologis has a leading voice within its sector, reaching target audiences at a hyperlocal, industry, and national level.

Our multifaceted strategic campaigns include top tier thought leadership, drumbeat local, regional and national news stories, as well as broadcast interviews around industry hot topics and company news. To ensure Prologis’ experts are getting the best opportunity to put their thoughts across, we undertake periodical media training to make the most of broadcast interviews.

We also create market-leading content including cross-industry whitepapers and reports such as: ‘Logistics property: net zero carbon building in action’ and ‘Logistics property: building for social good’. These reports are created in collaboration with experts and a range of internal stakeholders, requiring top level organisation and quick delivery.

We additionally work directly with Prologis’ development, finance and leasing teams, as well as across their asset management and community management teams to ensure all areas of the business are being well-represented with PR.