Our aim was to promote Prologis’ business-wide sustainability objectives and highlight best practice within the industry.

Initial planning meetings with the head of sustainability revealed a gap in industry knowledge on net zero practices – it was a buzzword, but how was it going to be achieved?

We worked with high-profile stakeholders, including the UKBCSD and UKGBC to provide the central expertise for our campaign. We created a values-led white paper to promote and encourage other property businesses to consider their role in achieving net zero building by 2050.

A targeted media campaign resulted in 40 pieces published across national, sector and regional media, and our expert outreach additionally resulted in a BBC news report – broadening the audience and raising brand awareness.
The whitepaper drove engagement with others in the sector and positioned Prologis as a thought leader; with over 1,000 copies downloaded from the website, leading to enhanced engagement and interaction.