We worked with management consultancy, Vendigital, to create a half-year campaign around the benefits of data when it comes to complex decision making. This campaign was designed to raise awareness of Vendigital’s brand and activity, as well as position its experts as thought leaders in their relevant sectors through targeted media placements.

We interviewed experts of all levels of seniority, from management consultants to directors, to create in-depth thought leadership articles. These spanned industries from manufacturing to corporate, and tackled timely, relevant-to-sector subjects from simplifying operations to ensuring ‘green thinking’ throughout organisations.

This campaign created a consistent drumbeat of regular expert articles that reached a combined audience of 38.2 million. By choosing top-line media for each sector, including The Engineer, Automotive World and The Grocer, we were able to get Vendigital’s messaging out to the audiences that it would impact most.