Diversity of thought is crucial to a functioning society – and for business leaders or industry experts, that can sometimes mean commenting on controversial topics.  

Now, we don’t mean commenting on anything horrible, rather, we’re looking at how PR can help you get your opinion heard on those controversial topics where emotions run high. 

To comment or not to comment? That is the question 

Take Labour’s recent decision to review planning laws around the greenbelt. This is a highly controversial area with a lot of strong feeling around it, however, experts shouldn’t feel like they have to shy away from having an opinion, particularly if it’s different to the mainstream consensus. 

We all know the housing crisis needs a solution and reviewing greenbelt land could just be the way to do it. But how can you wade into such a potentially controversial conversation and maintain the reputation of your business? Luckily, our PR experts are here to help. 

1. Back up your thinking with evidence. If you can show how you reached your conclusions, you stand a better chance of persuading others to see things from your point of view.  
2. Make your ideas accessible. We’re sure no one is advocating to tarmac the greenbelt, but experts should remember that not everyone has their level of insider knowledge. It’s therefore vital to use clear, accessible language instead of burying your point in lots of industry jargon. 
3. Don’t minimise your opinion. It can be nerve-wracking to get involved in a controversial topic but resist the urge to dilute your opinion. Say what you think clearly and authoritatively and make sure you continue the conversation wherever possible. 

The importance of being earnest 

Stepping into a critical industry conversation might be scary, but it’s also a crucial part of raising the profile of your experts and your brand. Controversial topics can provide an incredible launch pad to get your message seen, but you must believe what you’re saying for it to work. 

The internet is full of clickbait and everyone is becoming savvier on how to spot it. To ensure that you’re joining the conversation in the right way, you have to make sure your message rings true for your business, industry and target audiences. 

But how? Without the right guidance the pressure of contributing quickly to an important announcement on a controversial topic could mean a reputational disaster.  

This is where PR comes in. We’re experts at making sure our clients only comment on the best, most relevant opportunities. Our media know-how and strategic oversight means that we can provide informed guidance as to which controversies are worth getting involved in and which to steer well clear of – boosting your business messaging in the right ways even when things get heated.  

Want to find out more? Get in touch with our team of specialists today.