ARTICLE
HOW TO PLAN A BLOG – A PR’S GUIDE TO SAYING WHAT YOU WANT
Planning a blog for your social media sites can sometimes seem daunting, so we have put together our top tips to help make the process easier (and even fun).
Firstly, your idea should pass the ‘so what test’ – making sure there is a real reason as to ‘why’ you think a blog is needed in the first place. Once this has been settled, your blog plan can start to take shape.
Planning your blog
Planning doesn’t need to take up much time, especially if you find a method that works for you. In our opinion, it’s always useful to start with the basics:
What do I want to say?
How do I want to say it?
These questions might seem simple enough on the surface, however, if you are writing across multiple topics or even industries, things can get complicated fast.
Asking yourself ‘what’ you want to say allows you to make sure that you are including the vital information from the brief or idea that you want to get across. Our top tip is to list the key information down as bullet points to ensure that the whole idea is on the table from the start, with a convincing beginning, middle and end point.
The ‘how’ part comes in when you have settled on your topic and have your list of bullet points ready to go. This is where you ask yourself whether you want to write a thoughtful article, a funny listicle or an in-depth piece of work that will shine a light on an important part of your business.
For example, a post about your company’s achievements of the past year could take the form of a celebratory listicle. An introduction to a new member of staff could be written in the form of a light-hearted interview, and formal article-style pieces can be created for your more serious work.
Time to craft
Once you have settled on the ‘what’ and ‘how’, the planning becomes even simpler. As you have already written down your core information, completing the blog becomes a matter of filling in the gaps and ensuring that your structure and content is satisfying to the readers who visit.
Finally, it’s time to polish. We recommend stepping away from your work and coming back to it with fresh eyes to catch those clunky sentences and pesky typos. Trust us on this – your readers will thank you for it.
When you have polished your piece, it’s time to publish and share your blog with your audience, secure in the knowledge that you have said exactly what you wanted to say, in exactly the way you wanted to say it!
Want more top PR tips? Get in touch with us at hello@pearl-comms.com
RELATED ARTICLES
Let’s talk about the Autumn Budget…
The Autumn Budget is a staple of the PR calendar. Twice a year we wait eagerly for the first glimpse of the chancellor holding the famous red box, knowing that a flurry of comments is soon to follow. With a new government in power, this budget will be under more scrutiny than ever, with the whole nation looking to share their opinions as the crucial details are released.
Getting the community on side
It’s not uncommon for there to be some friction from community groups when it comes to property or construction works happening near to where they live.
Pearl Comms’ Summer round up
We love to get out and about and have taken our charity work very seriously over the last few months. When we’re able to combine our day job with our charitable work, it’s even better!
The art of the consumer case study
Journalists never struggle to get their hands on content from brands, with some receiving over 500 pitches every single day in their inboxes. But where interview requests, pitches for features and press releases are common, great case studies are often few and far between.
Communicating sustainability and avoiding buzzword bingo
At a recent event from the Greater Birmingham Chamber of Commerce, sustainability was the topic of the day. Held in Lichfield, the latest event in the Chamber’s Sustainable Business Series focused on Green Infrastructure Solutions and featured talks from M6toll, Birmingham City University and Auditel, all discussing their own approaches to sustainability.
Hiking for a great cause: highlights from the 15th annual Prologis 100
This month, we laced up our walking boots and took part in the 15th annual Prologis 100 to support three fantastic charities.
Move out of the way UGC… there’s new content kid on the block
Not so long ago, what we wore, ate and did as a society was often influenced by trashy magazines and gossip websites. Perez Hilton, anyone? These original trend setters paved the way for the social media influencer phenomenon, which quickly infiltrated every area of life and business.
Igniting the fire: Georgie’s first steps in the world of PR
Creating opportunities and pathways to careers within our industry is a core part of what we do. Whether that’s through developing our team of Pearls or providing work experience for those who are keen to start their PR and comms careers.
Commenting on the controversial
Diversity of thought is crucial to a functioning society – and for business leaders or industry experts, that can sometimes mean commenting on controversial topics.
Comms considerations under a new Government
Alia Al-Doori, Managing Director at Pearl Comms discusses how to have your say and what comms considerations are needed under the new government.
Looking for more?
Sign up to our “Pearls of Wisdom” newsletter here.
