ARTICLE
A ministerial media morning for Premier Modular
We’ve proudly supported our client, leading offsite manufacturer Premier Modular, in welcoming Chancellor Rachel Reeves to its Yorkshire headquarters on January 30.
As part of her nationwide investment drive, the Chancellor chose Premier Modular as the backdrop for a series of high-profile national media interviews, including Sky, BBC and ITV. BBC Radio 4’s Today even broadcasted the whole show live from the Brandesburton HQ. The Chancellor’s visit also included an exclusive site tour, factory walkthrough, and an in-depth briefing with Premier Modular’s Group CEO, David Harris, to discuss the future of modular construction in UK infrastructure.
After a few days of serious organisation and planning, acting as a go-between for Premier Modular, HM Treasury and other stakeholders, the Pearl Comms team hit the road bright and early to help coordinate the event and make sure everything ran as smoothly as possible.
From project management to crafting comprehensive media and stakeholder briefing packs, our team ensured the Chancellor’s visit was a complete success. Two of our Pearls, Account Director Rachael, and Account Manager Tilly, were on site on the day, helping to coordinate the event and manage the media and other stakeholders.
After the visit, we kept the momentum going by creating engaging video and social media content, as well as a compelling regional press release.
This visit was a fantastic opportunity to showcase the benefits of modular construction and Premier Modular’s leading role in some of the UK’s most exciting construction projects.
Get in touch with our team if you’d like help making the most of a high-profile media event.
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